Marketing & Communications Manager

Position Title: Marketing and Communications Manager

Status: Full Time

Location: Nairobi, Mexico City, or remote

Date: March 2025

TaroWorks is seeking a highly motivated, seasoned marketing professional to drive its outreach and brand amplification globally. The Marketing and Communications Manager will drive marketing initiatives, create and publish TaroWorks content and communications, and track key KPIs to continuously improve marketing outcomes over time.

The ideal candidate is creative, high-energy, flexible, comfortable working in small business environments, able to deliver on innovative initiatives, and has a strategic focus on top-of-the-funnel lead generation. Candidates must be comfortable communicating with all levels of decision-makers within organizations, including C-level executives, social entrepreneurs, systems administrators, and field managers.

This position can either be based in Nairobi or Mexico City and reports to the Chief Executive Officer of TaroWorks based in Washington, D.C.

ABOUT TAROWORKS

At TaroWorks, our core focus is to create inclusive technology for collaboration, to empower social change. We do this by providing an offline-first mobile app configuration tool geared toward nonprofits and social enterprises with extensive frontline operations, and a need for greater efficiency in operations, collaboration between different roles, and transparency into operations and outcomes. TaroWorks is an extension of the Salesforce CRM system, making the power of collaboration more inclusive and accessible for users of varying technical backgrounds and access to connectivity. TaroWorks LLC is a wholly-owned subsidiary of the Grameen Foundation, a non-profit investing in the power of women living in poverty and hunger.

TaroWorks offers a fun, fast-paced, open work culture with less emphasis on bureaucracy and hierarchies. Our global and distributed team of employees creates a very international and exciting environment with the opportunity to connect and learn from a diverse range of experiences and backgrounds. We encourage constant self-improvement with best-in-class training opportunities available through Salesforce.com and other platforms.

TaroWorks’ core values are:

Customer Success: We create successful, impactful outcomes for our clients
Continuous Improvement: We adapt and improve through an agile approach, both for our customers and for TaroWorks
Trust: We act with integrity, openness, and accountability to build trust
Pamoja (“together”): We treat each other with empathy and respect to create a collaborative, cohesive culture.

Find out more at www.taroworks.org.

RESPONSIBILITIES

The Marketing and Communications Manager’s ultimate goal is to increase brand and product awareness and bring in new qualified leads. The position will have responsibilities including, but not limited to:

Marketing Execution Management

Manage marketing events (mostly virtual, but potential in-person) and content calendars (e.g. blog posts, social media posts, delivery deadlines, publishing dates, etc.)
Project manage all marketing and communications initiatives, including coordinating with teammembers and contractors for deliverables
Report on marketing outcomes and effectiveness on a regular basis (e.g. monthly/quarterly reviews), including website traffic, SEO results, social media growth, and inbound leads
Develop digital and physical marketing collateral to support marketing events and sales team needs
Provide data-driven recommendations for improvements and initiatives to increase lead generation

Content Marketing and Webinars

Develop fresh and frequent online content with a focus on SEO
Develop webinar topics and execute them, including scheduling, coordinating all participants and their roles, and managing webinar broadcast
Select topics and write blog posts on a regular cadence (every 1-2 months), for the TaroWorks website or guest blog post
Promote content on TaroWorks Website, social media, emails, or other online publications
Develop relationships with publishing outlets, to secure opportunities to partner
Monitor events/conferences, and create plans for which ones the company should attend
Send internal and external email announcements and other communications out on a regular basis
Work with graphic designers to produce visually engaging content that aligns with contemporary design cues
Communicate and reflect the brand identity and company values carefully and consistently at all times

Lead Generation, Search Engine Optimization (SEO)

Demonstrate proficiency with Salesforce’s Marketing Cloud Account Engagement (formerly Pardot)
Use Pardot Scoring to identify quality leads, to share with the sales team
Develop and/or improve email campaigns to increase conversions
Plan social media communications and campaigns, primarily for LinkedIn, to brand awareness
Execute online paid advertising campaigns as needed
Optimize published content and website landing pages for SEO
Conduct A/B testing to improve website conversion rates
Make basic updates to the website (WordPress) and the Salesforce AppExchange listings

QUALIFICATIONS

Bachelor’s degree in business, marketing, communications or journalism preferred
A minimum of 5 years marketing experience with proven track record in B2B marketing, and lead generation
Experience with enterprise software marketing preferred
Excellent writing and verbal skills in English
Experience writing blog articles, and social media content, with versatility to take on different tones
Marketing analytics skills, including analyzing Google Analytics, A/B testing, and SEO results
Ability to independently manage projects and deadlines
Comfortable communicating with a wide variety of audiences including executive leaders, and more technical system administrators
Experience working with globally distributed teams and coordinating across time zones
Pardot and WordPress experience highly preferred
Knowledge of the Salesforce ecosystem preferred
Experience running online advertisements on social media platforms, Google, etc
Experience with basic graphic design preferred
Self-starter with the ability to prioritize and multi-task
Self-motivated and comfortable working both independently and as part of a team
Enthusiasm and passion for our mission and social impact work

REPORTING

The Marketing and Communications Manager will report to the Chief Executive Officer (based in Washington, DC).

AVAILABILITY

March 2025

SALARY

The position offers a competitive salary commensurate with experience and is flexible, but is expected to be in the range of KES250,000-300,000/mo in Nairobi,

HOW TO APPLY

Interested candidates may apply at this application link. Please be prepared to upload or link to writing samples as part of your application.