New Customer: TradeMark East Africa

Breaking down trade barriers and increasing regional integration in East Africa is pivotal to improving the lives of individuals and businesses in the region. Meet, TradeMark East Africa (TMEA)  a non-profit seeking to grow prosperity through trade.  TMEA realizes enhanced trade contributes to economic growth, a reduction in poverty and subsequently increased prosperity. But how do they achieve it? Well, TMEA’s theory of change is anchored on three key strategic objectives:

1) Increased physical access to markets

2) Enhanced trade environment

3) Improved business competitiveness

Leveraging mobile technology

TMEA needed to put in place a robust data foundation to facilitate learning and to underpin data based evidence assessment. In addition, they needed the capability to measure programs’ effectiveness. Now comes our part, they’ll be using TaroWorks to track and assess the success of numerous projects and their impact on poverty, extractives, climate change, and gender. Their first survey, launched at the end of the February is examining access to global markets by baby corn and French bean farmers.

Stay tuned in the coming weeks to hear about further additions to our growing TaroWorks family.