April 29, 2015
“Power-houses in the U.S. have been using data for years to delight customers and maximize their revenue. Netflix uses data to predict the movies you will like, Target uses data to figure out when women are pregnant (sometimes even before their family knows), and President Obama’s 2008 election campaign owes $75 million to collecting and analysing user data. I spent several years working at Amazon.com and I often joke that we wouldn’t sneeze before conducting an A/B test. Organizations serving those in the last mile should have the same level of insight into their work and understanding of their customers.
We are not going to make meaningful change and lasting impact by managing our work with pencil and paper. We can no longer afford to let data-driven decision making pass us by. But sometimes, infrastructure can make it extremely difficult.”
This is from an article by Taroworks’ CEO Emily Tucker in the Huffington Post. In the post she goes over why we built our app, what we hope organizations can achieve using it in the last mile and gives a great example of one of our clients, Ilumexico, have used TaroWorks to achieve incredible results in rural Mexico.
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